Social media marketing has emerged as a powerful tool for business promotion on a large scale. If used effectively, it allows exposure to a wide audience and to establish their brand identity at far less costs as compared to traditional mediums of promotion. Social media websites provide a wonderful opportunity to new and small businesses to build brand identity and gain a … [Read more...]
The trend of Social Selling: Most striking benefits
With Web 2.0, a generation of web where user-generated content alone takes the center stage, social selling has been a known phenomenon. It refers to the manipulation of social media by salespeople to engage with their clients in a convincing way which will lead them buying their products. This engagement is far from a traditional approach and could mean providing useful … [Read more...]